We held off on developing an eye-area product until we found enough
superior-quality unrefined oils and butters to allow us to create an eye serum
that delivered major hydrating, firming, and nourishing benefits, yet offered
fast absorption. A must was a sublime, fine texture.
We also wanted a product without essential oils or other potentially
sensitizing ingredients for the delicate eye area, and definitely nothing heavy
to weigh the skin down. In our tests we found that the amount of moisture the
eye area needs varies widely for different people. For some, no matter what the
age, lack of firmness is the top concern—and those unwelcome wrinkles—but the
skin is definitely not dry, so a rich product would not be absorbed fast
enough. Others have surprising dryness around the eyes. We created a hydrating
serum that addresses normal to dry eye-area skin types; see Directions (below)
for complementary products to address all your specific needs. Passion Eye
Serum purposely creates a very, very thin protective film to prevent moisture
loss throughout the day or night.
Our Passion Eye Serum is a beautiful marriage of amaranth oil and green coffee
oil, plus a supporting cast of whole-fruit rosehip oil and passionfruit oil,
seabuckthorn berry CO2 extract, murumuru butter, and more. Zero boring
Amaranth: Amaranth oil was Ava's first choice for this serum for a range of
reasons. It is very high in proteins (13%) and linoleic acid (49%), which is
extremely important for youthful, wrinkle-free, and acne-free skin and to heal
skin immune disorders such as psoriasis, dermatitis, and eczema. It is also an
incredible source of squalene (8–12%). Squalene has been studied for its
effects on signs of aging such as wrinkles, including deep ones, thanks in part
to its ability to penetrate very deeply. Our squalene is not a lab-isolated,
potentially allergenic ingredient, but a natural part of unrefined amaranth oil.
Amaranth was a sacred grain to the Aztecs and other ancient cultures, revered
it for its nutritional value and spiritual healing. Ava sees amaranth as an
herb that enables us to surrender to the natural course of events, such as
aging. Once we surrender, we are able to relax inwardly and this state of
complete self-acceptance, no matter what one's age, will make the person more
beautiful, as so much beauty comes from the inner states of calm, composure,
confidence, and contentment.
Green coffee: Green coffee bean oil is the number-one plant ingredient for
addressing puffiness and dark under-eye circles. It also contributes a powerful
dose of phytonutrients and vitamins.
Andiroba oil: A perfect partner for green coffee bean, andiroba is also known
for its ability to improve the appearance of dark circles and puffiness and to
firm the skin of the under-eye area. It is also believed to help rebuild
Seabuckthorn berry: This extract offers firming, tissue-repairing, and
Rosehip and passionfruit oils: Our premium-grade rosehip and passionfruit oils
are made from the whole fruits, not just the seeds, to extract the maximum
amount of skin-healing vitamins and nutrients. These fruit oils also offer
firming and brightening effects.
Murumuru butter: Pressed from the seeds of a palm tree native to the Amazon
region (Astrocaryum murumuru), this butter melts instantly on contact with the
skin and contains several amazing nourishing ingredients such as oleic, lauric,
and myristic acids. It is lightweight, noncomedogenic, and spreads easily,
which is important on the eye area so we don't have to do any pulling or
Tamanu: Our cold-press, unrefined tamanu nut kernel oil comes from India, and
penetrates into the skin's deeper layers to offer powerful healing from within.
Brazil nut: Another ingredient high in linoleic acid, vitamins, and minerals,
Brazil nut oil is deeply hydrating and nourishing, and has a firming effect on
the under-eye skin.
Gem essences: Each finished batch of Passion Eye Serum is infused with
healing-grade gems—raw lapis lazuli, ruby, and Brazilian clear quartz—and then
placed in our Pacific Northwest ponderosa pine forest to be charged by earth
and moderate sun. Lapis lazuli is cooling and anti-inflammatory, clears mental
exhaustion and clutter, and enhances mental clarity. Ruby is skin rejuvenating
and enhances the healing vibrations of the other botanicals and essences in the
product. Clear quartz is universally cleansing and detoxifying.
THE SCENT AND ENERGETIC IMPACT
The scent is very light and comes from the green coffee bean (a light coffee
smell mixed with earth and green berries) and murumuru (a brown sugar mixed
with fertile soil scent), with a touch of tropical fruitiness from the South
American passion (maracuja) fruits. The addition of lapis lazuli, ruby, and
clear quartz gem essences gives this serum a centering, clarifying effect,
cleansing the aura of negative or toxic energies and helping to restore a sense
of calm, clear-headed focus, while amaranth is an herb that encourages
confidence and self-acceptance.
For all skin types, including very sensitive or allergy prone.
Cold-press unrefined Amaranthus hypochondriacus (amaranth) seed oil*, organic
cold-press unrefined Coffea arabica (green coffee) seed oil, cold-press
unrefined Carapa guianensis (andiroba) seed oil†, cold-press unrefined
Bertholletia excelsa (Brazil nut) seed oil*, cold-press unrefined Astrocaryum
murumuru (murumuru) fruit butter†, cold-press unrefined whole-fruit Passiflora
edulis (passionfruit) oil*, cold-press unrefined whole-fruit Rosa canina
(rosehip) oil*, Hippophae rhamnoides (seabuckthorn berry) Supercritical CO2
Total extract†, cold-press unrefined Calophyllum Inophyllum (tamanu) nut kernel
oil* (India), tocopherol (vit. E from non-GMO sunflowers), ruby gem essence,
clear quartz gem essence, lapis lazuli gem essence.
*Certified organic. †Responsibly wildcrafted.
Certified cruelty free, vegan, handcrafted, small batch. Gluten free.
Apply Passion under the eyes morning and night. To use as an eye-area mask:
apply a more generous amount under eyes and in outer corners; gently wipe off
excess, if any remains unabsorbed, after 30 minutes. For additional firming and
strong de-puffing benefits, and if your skin can tolerate carrot seed oil under
the eyes, use Resiliency Face Serum as Step 1 and Passion as Step 2. If your
under-eye area is very dry or needs extra nourishment, for daytime, use Passion
alone and for the night use Passion as Step 1 and then Ferns and Moss Face
Serum or Magical Babassu Face Oil as Step 2 (choose Ferns and Moss if skin is
mature or dark circles or puffiness are a problem; choose Magical Babassu if
dryness or eczema are the biggest concerns).For daytime or anytime, if you want
an eye care product that absorbs quickly and completely without a protective
film, choose Resiliency Face Serum instead of Passion.
Full size 15 ml (0.5 fl oz); travel/sample size 5 ml (0.17 fl oz).
Due to the very high cost of our ingredients and the labor-intensive (highly
time consuming) small-batch production process, we are unable to accept returns
of opened or unopened products at this time. But most products have a sample
size option for purchase at earthwisebeauty.com, so we encourage you to buy a
sample first to ensure that the product suits your skin's needs and that you
enjoy the texture, fragrance, and healing properties.